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Picturing our brand through powerful photography photography standards—version 3 - 1.1 Introduction Picturing our brand through powerful photography Images are a powerful branding tool—they allow us to communicate a large amount of information and emotions much faster then words. Images optimize our brand’s message and bring it to life, by invoking feelings that our guests can comprehend easily. For these reasons, photography plays a key part in communicating our brand’s identity. This power needs to be managed carefully for quality and consistency. It’s an asset like any other. 2.1 Look and