费尔蒙酒店[Fairmont] 酒店形象标准手册（英）P23.docxVIP

CORPORATE IDENTITY STANDARDS 2 edition - 2 edition - nd C h r i s J. C a h i l l President C.O.O. W h y o u r c o r p o r a t e i d e n t i t y i s i m p o r t a n t Every corporation has its own distinct personality – influenced by its history, its clients and the individuals who make up the organization. In the case of Fairmont Hotels Resorts, our company’s personality is built upon the legacy of two well-established hospitality organizations: Fairmont and Canadian Paci?c. The corporate identity of Fairmont Hotels Resorts has been carefully created to build upon the heritage and spirit of our company. Our visual identity is an evocation of rich tradition, grand hospitality and luxurious accommodation. As we move into the 21st century, our identity has a stronger, more contemporary and sophisticated impression – be?tting our stature as the largest luxury hotel company in North America. A strong corporate identity is important because the image we project to our guests is often visual – from advertising and signage, all the way to menus, staff uniforms and even guest towels. It is essential that we protect and maximize our brand image by applying the corporate identity consistently. This document will help you manage the corporate identity. Please follow these standards at all times, and only use the elements of our identity as described here. Thank you for your support in making our identity a success. Sincerely, Chris J. Cahill President and Chief Operating Of?cer c a n a d i a n p a c i f i c t o w e r , 1 0 0 w e l l i n g t o n s t r e e t w e s t, S u i t e 1 6 0 0, T d c e n t r e , P. O. B o x 4 0, t o r o n t o, o n t a r i o, c a n a d a m 5 k 1 b 7 T e l e p h o n e 4 1 6 8 7 4 2 6 0 0 F a c s i m i l e 4 1 6 8 7 4 2 9 5 2 I n t r o d u c t i o n I n t r o d u c t i o n Please review and adhere to these principles and procedures when applying the Fairmont identities. The wordmarks and wreath symbol must not be altered in any way. The Fairmont signatur