费尔蒙酒店[Fairmont] 品牌广告标准手册（英）P23.docxVIP

Using the strength of our brand to build compelling advertisingproperty adver Using the strength of our brand to build compelling advertising property advertising standards—version 3 - 1.1Property-specific advertising standardsUsing the strength of our brand to build compelling advertisingCreating compelling and recognizable advertising 1.1 Property-specific advertising standards Using the strength of our brand to build compelling advertising Creating compelling and recognizable advertising is our challenge and our goal. A consistent brand image is one of our greatest advantages when creating advertising. In the increasingly crowded marketplace, with seemingly countless choices, a strong brand lets us stand out from our competition. A brand speaks without words—it creates an expectation. This document is a guide to help you take advantage of our brand’s strengths when creating property-specific advertising. It illustrates the work that has gone into creating Fairmont advertising standards and will help you implement the necessary identity components for new or existing ads. If you have questions about our brand advertising standards, contact the Brand Communications Integration department at branding@ Measurement Conversion 1/16 = 0.0625 = 1.5875 mm 1/8 = 0.125 = 3.1750 mm 3/16 = 0.1875 = 4.7625 mm 1/4 = 0.25 = 6.3500 mm 5/16 = 0.3125 = 7.9375 mm 3/8 = 0.375 = 9.5250 mm 7/16 = 0.4375 = 11.1125 mm 1/2 = 0.50 = 12.7000 mm 9/16 = 0.5625 = 14.2875 mm 5/8 = 0.625 = 15.8750 mm 11/16 = 0.6875 = 17.4625 mm 3/4 = 0.75 = 19.0500 mm 13/16 = 0.8125 = 20.6375 mm 7/8 = 0.875 = 22.2250 mm 15/16 = 0.9375 = 23.8125 mm 1 = 1.00 = 25.4000 mm - 1.2 Basic ad components A roadmap to using property-specific ad components A Logo band, see Section 2 F C A Take a vacation from the ordinary. 2.1 Positioning the logo band2.2 Sizing the logo band2.3 Choosing the right logo2.4 Positioning the corporate logo2.5 Positioning a property logoB Margins, 2.1 Positioning the logo band 2.2