gucci公司战略英文.pptxVIP

第1页/共7页 MAINPRODUCTS HandbagPerfume1点击添加文本点击添加文本2点击添加文本Watch3点击添加文本第一页，编辑于星期五：二十二点 二十四分。第2页/共7页Perfume Research a new perfume and use all kinds of media publicity to improve the exposure rate and visibility点击添加文本点击添加文本点击添加文本点击添加文本第二页，编辑于星期五：二十二点 二十四分。第3页/共7页Handbag According to the different people for different occasions design the handbag. For example, white workers handbag should generous and simple. But the handbag for formal dinner should exquisite. 点击添加文本点击添加文本点击添加文本点击添加文本第三页，编辑于星期五：二十二点 二十四分。第4页/共7页watch As everyone knows, Gucci watch‘s popularity is lower than some product else and rival firms. So the company should use more advertising to enhance the reputation.点击添加文本点击添加文本点击添加文本点击添加文本第四页，编辑于星期五：二十二点 二十四分。第5页/共7页BRAND NEW PRODUCT Gucci is a fashion brand and owns many famous designers. at the same time Gucci has many loyal customers, including many female customers. Gucci has its own cosmetics make-up product,so we think that if Gucci launched its own series of cosmetics will be very popular.（Like skin care ，hair care products）点击添加文本点击添加文本点击添加文本点击添加文本第五页，编辑于星期五：二十二点 二十四分。第6页/共7页How to beat the competitionADVANTAGE Gucci?should?hire?more?innovative?designer?and?shouldnt?be?too?high?prices.?And?than?management?of?replacement?should?replace?the?fresh?blood?to?make?operation?more?dynamic?and?more?in?line?with?the?needs?of?modern?people. In?the?beginning,?the?movie,?TV?propaganda?is?very?good.?And?through?the?influential?magazine?cover?model?successfully?opened?the?market.?Now??Gucci?have?strong?financial?chain?and?a?certain?degree?of?visibility.点击添加文本点击添加文本点击添加文本点击添加文本第六页，编辑于星期五：二十二点 二十四分。第7页/共7页感谢您的观看！第七页，编辑于星期五：二十二点 二十四分。