商务英语写作 chapter 1.pptVIP

Chapter 1 An Overview of Business Writing 2. Use active voice to reduce the number of words 3. Include only essential information 4. Eliminate clichés that are often wordy and not necessary to understand the message 5. Do not restate ideas that are sufficiently implied 6. Use suffixes or prefixes 7. Use compound adjectives How to communicate concisely? 3. Conciseness 第三十页，共57页。 Chapter 1 An Overview of Business Writing — We do not anticipate any increase in prices in the near future. (×) — We do not expect prices to rise soon. (√) — Owing to the fact that your competitor’s price is much lower than yours, we cannot accept your offer. (×) — Because your competitor’s price is much lower than yours, we cannot accept your offer. (√) Examples 3. Conciseness 第三十一页，共57页。 Chapter 1 An Overview of Business Writing Shorten wordy expressions. We have begun to export our machines to countries abroad. Exercises 3. Conciseness Key: We have begun to export our machines. 第三十二页，共57页。 Chapter 1 An Overview of Business Writing Use words to replace phrases or clauses. 1. In the event that you speak to Mr. Wood in regard to production, ask him to give consideration to the delivery schedule. 2. We require furniture which is of the new type. 3. Conciseness Key: 1. If you speak to Mr. Wood about production, ask him to consider the delivery schedule. 2. We require new-type furniture. Exercises 第三十三页，共57页。 Chapter 1 An Overview of Business Writing Clarity tells the reader exactly what the author wants and needs to know, using words and a format that make the writings totally understood with only one reading. Familiar words and simple sentences rather than difficult words and complex sentences are preferred for this purpose. 4. Clarity 第三十四页，共57页。 Chapter 1 An Overview of Business Writing — They have a decided advantage in regard to freight. (×) — They have a decided advantage in regard to freight charges. (√) — They informed Messrs. Smith and Richardson that they would recei