商务与经济统计中文第10章b.pptx

;;Inferences About the Difference BetweenTwo Population Proportions; Expected Value; If the sample sizes are large, the sampling distribution of can be approximated by a normal probability distribution. ;;; Market Research Associates is conducting research to evaluate the effectiveness of a client’s new adver- tising campaign. Before the new campaign began, a telephone survey of 150 households in the test market area showed 60 households “aware” of the client’s product. ; A survey conducted immediately after the new campaign showed 120 of 250 households “aware” of the client’s product.;Point Estimator of the Difference BetweenTwo Population Proportions;;Hypothesis Tests about p1 - p2;;Hypothesis Tests about p1 - p2; Can we conclude, using a .05 level of significance, that the proportion of households aware of the client’s product increased after the new advertising campaign?;Hypothesis Tests about p1 - p2;Hypothesis Tests about p1 - p2;Hypothesis Tests about p1 - p2;Hypothesis Tests about p1 - p2;