电子商务大数据分析教学课件1-导论.pptxVIP

电子商务大数据分析;范围:C1:电子商务大数据分析导论C2:数据采集与预处理C3:轨迹大数据挖掘C4:电子商务欺诈与反欺诈C5:推荐系统C6:案例分析;教材推荐:[1] 电子商务大数据分析 [2] Electronic Commerce (eight edition) A Managerial and Social Networks Perspective by Efraim Turban et al. [3] 推荐系统实践，项亮编著，人民邮电出版社，图灵原创系列)推荐的论文:[4] Zheng Y. Trajectory data mining: an overview[J]. ACM Transactions on Intelligent Systems and Technology (TIST), 2015, 6(3): 29. (第3章)[5]Wang G, Xie S, Liu B, et al. Review graph based online store review spammer detection[C]//2011 IEEE 11th International Conference on Data Mining. IEEE, 2011: 1242-1247. (第4章) [6] Lü L, Medo M, Yeung C H, et al. Recommender systems[J]. Physics reports, 2012, 519(1): 1-49. (第5章) ;评分规则点名5%提问5%作业和实验(5% 6次 30%)课程报告60%相似度检测超过30%计0分。;视频热身话题讨论：虚拟现实VR(Virtual Reality) 增强现实AR(Argumented Reality) 混合现实MR (Mixed Reality) 和电子商务的关系虚拟现实购物不再是科幻电影的桥段。“BUY+ The First Complete #VR Shopping Experience. Watch how everything, from perusal to purchase, takes place inside a VR environment. /JvYfOYokqF— Alibaba Group (@AlibabaGroup) October 20, 2016”;;;电子商务大数据(第5章 推荐系统 一个在线珠宝和艺术品的网站实例) Etsy: “Jewelry, Accessories, Wedding, Parties, Art, Collectibles”Our mission is to Keep Commerce Human.People make Etsy possible. We provide a meaningful space for sellers to turn their creative passions into opportunity. We enable buyers to discover unique items made with care. And we treat our employees and our community with respect. We’re here because the world needs less of the same and more of the special.Dedication to our mission is at the core of our identity. It guides our day-to-day decisions while inspiring us to think big for the long term. It reflects what makes our marketplace so special and our commitment to having a positive social, economic, and environmental impact.;什么是电子商务? 维基百科的定义 E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electr