产品策略及品牌管理(3).pptVIP

For many years now TVC has held inspection clinics with its customers This allows Engineers to talk directly with the customers, developing a dialogue that often lasts well beyond the clinic Over the years these clinics have allowed TVC to develop customer insights that has lead to record profitability and growth So, during the brand positioning process, the team needs to determine who the Core Target Customers are going to be for the brand. These are the strategically valuable customers we want to delight with a total brand experience. The brand positioning team will dedicate most of