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Asia-Pacific Front Line of Healthcare Report
2022
The pandemic led to rapid reinvention of healthcare
delivery in the Asia-Pacific region.
By Vikram Kapur, Satyam Mehra, Alex Boulton, and Lucy d’Arville
Copyright © 2022 Bain Company, Inc. All rights reserved.
Asia-Pacific Front Line of Healthcare Report 2022
At a Glance
The Covid-19 pandemic thrust health and wellness into the public spotlight—and onto the
consumer agenda. About 80% of consumers say they’re interested in health maintenance and
lifestyle changes, and almost half are willing to spend more out of pocket to receive better
health outcomes and experiences.
The pandemic accelerated and amplified digital healthcare adoption in the region. Telemedicine
usage nearly doubled for both consumers and physicians, and consumers in China and Indonesia
are more trusting of healthcare technology companies today than they were before the pandemic.
The healthcare system is complex and confusing. More than 90% of consumers say they’d prefer a
single touchpoint to manage their healthcare, compared to only 70% two years ago. Consumers
in China prefer digital touchpoints.
As consumerism in healthcare increases, companies have four opportunities to attract consumers
and improve public health. They can simplify the patient journey, create integrated continuums
of care, optimize value-based care, and empower patients and physicians.
The Covid-19 pandemic increased consumers’ health awareness and exposure to technology, which
empowered consumers to take more active roles in their care. Now that consumers are paying closer
attention, they have new and rapidly increasing expectations.
In response, healthcare delivery is being reinvented in the Asia-Pacific region. Trends that were just
taking off before the pandemic took solid hold over the past two years. Healthcare consumerism,
digital integration,
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