商务英语完整教学课件.pptxVIP

商务英语完整教学课件;Chapter 1 The Basic Principles of Writing ;Chapter 1 The Basic Principles of Writing;2. Is complete. All of the reader’s;4. Saves the reader’s time.;How to Create Messages that Meet the Principles;3. Use this analysis to design your papers;Characteristics of Business Writing ;3C’s Rules:;Examples:Compare the following sentences.;Comments:;A1. I cannot attend the party.;Comments: B1 ,A2 are better. Use these words : ;“KISS” Principle;Do Practice 1 in class;Chapter 2 Diction Effective Sentences;Chapter 2 Diction Effective Sentences;Word that exactly conveys your meaning.;Compare the following sentences:;A.It appears the figures are inaccurate. ;Thanking you in advance.Better: Thank you for…;Reducing sexual bias in business writing;Is to remove a potential barrier to;1. Use the reader’s position or job title:Loan Officer;Pronouns;Nonsexist: ;Effective Sentences;Effective writing balances all three sentence types;Example:;Better:;The best length of a sentence in business ;Sentence Style;Eliminate unnecessary words /phrases;Keep words together that work together;What should you look for when you revise sentences?;Practice ;Key:;Chapter 3 Paragraph Whole Composition;Chapter 3 Paragraph Whole Composition;Editing means making the ;Processes that help writers write well ;To overcome writer’s block, use ;To improve the writing quality, you can tell ;If the the writing situation is new or difficult,;Structuring your communications;(2) Central section (details);Example :;(4) Close;Model letter with 4-point plan;(2)-continued;(4) If you need any further information, please call me;Homework:;Chapter 4 Style and Tone--continued;1. Tighten your writing.;6. Use parallel structure（平行结构）pp30-31;Tighten Your Writing;You-attitude and positive emphasis;B. Use gerunds and infinitives to make ;You are not writing a telegram;Revised the followings:; Better: Keep this information for reference.;Example:;b. Use Gerunds and Infinitives to make;And an infinitive(to t