国际市场分销策略(1).pptVIP

Chapter Eight Channels of Distribution 渠道中介Channel Intermediaries 零售商 Retailer 批发商 Merchant Wholesaler 代理商 Agents and Brokers A channel intermediary that sells mainly to customers An institution that buys goods from manufacturers, takes title (所有权) to goods, stores them, and resells and ships them 代表渠道成员、促进销售的批发中介 Wholesaling intermediaries who facilitate the sale of a product by representing channel member 4 Chapter Eight Channels of Distribution 渠道中介Channel Intermediaries 零售商 Retailers 批发商 Merchant Wholesalers 代理商/经纪商 Agents And Brokers Take Title to Goods Take Title to Goods Do N