HubSpot：2022年社交媒体趋势报告（EN）.docVIP

2022 2022 Social Media Trends How to drive success in the accelerated age of the ‘now’ consumer 2022 Social Media Trends ReportContent 2022 Social Media Trends Report 2022 Trends - Powered by consumers Intro - Harder, Better, Faster, Stronger: Consumers continue to rule 5 1. TikTok will take over social media, leaving other platforms to adapt 6 2. Social ads will develop, as cookies get crunched 12 3. Social selling will simplify the customer journey 17 4. Post-pandemic content will shape up to consumer needs 22 5. Omnichannel engagement will change the way consumers engage with social media 6. Maturing influencer marketing will finally come of age 7. Brands will lead in social media decentralization 8. Metaverses will be the next consumer connection 9. Brand inclusivity will be brand critical 10. Communities will develop, and take control Conclusion Methodology 29 34 40 45 52 58 67 67 2022 Trends - Powered 2022 Trends - Powered by consumers 1. TikTok will take over social media, leaving other platforms to adapt A look at the rise of TikTok, and its growing dominance in the social media space. Also, how the other platforms are adapting to stay competitive. 2. Social ads will develop, as cookies get crunched The cookie is dying. How will this impact the future of social advertising, and how will brands continue to offer more personalized services, while remaining compliant? 3. Social selling will simplify the customer journey As the pandemic drives more consumers to buy online, this trend will look deeper into how the social platforms are tackling social selling, and how its demand will grow in the future. 4. Post-pandemic content will shape up to consumer needs The pandemic