【雪佛兰】2018年雪佛兰母品牌年度传播规划.pptxVIP

2018年雪佛兰品牌传播规划Communication Plan of Chevrolet for 2018 2018 Chevrolet Marketing Calendar Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 1 8 15 22 29 5 12 19 26 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 BJ Auto Show 高性能车系推广 -Performance(RL+Racing) 金领结服务-主题传播 CCC Thematic PRODUCTS CROSS CARLINE RETAIL 科沃兹 Cavalier 1.0T(FBI) Camaro - Social 探界者 Equinox(SERFL+FBI) 曼联活动-MU (Cruze W/C ) 全国促销 – Nationwide Pro 1 K257 PRODUCT TIMELINE Red Chalk-1 K216 1.0T launch(TBC) E2SC RL(TBC) Red Chalk-2 D2LC RL(TBC) D2UC RL(TBC) Red