数字运营商介绍:西班牙电信集团.docx

数字运营商介绍:西班牙电信集团.docx

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Digital Profile: Telefónica Group Information Classification: General Information Classification: General ? Omdia. All rights reserved. Unauthorized reproduction prohibited. Page PAGE 2 Information Classification: GeneralPublication Date: 08 Sep 2020 | Product code: GLB007-000450 Information Classification: General Ari Lopes Digital Profile: Telefónica Group 数字运营商介绍:西班牙电信集团 Omdia is not liable for any perceived changes of meaning that may occur through translation, and that for the avoidance of doubt, the original English version should be referred to for any discrepancies Omdia不为任何翻译后可能造成的歧义负责,为避免疑义,任何意义分歧皆以英文原版为主。 Summary 摘要 In brief 核心概要 This report is one of a series of studies of the digital strategies of major operators around the world and forms part of broader research into digital services and strategies. The series analyses the digital strategies of these operators and is updated annually. 本报告是针对全球各大运营商数字战略的系列研究之一,是我们更广泛的数字服务和战略研究的组成部分。这个研究系列旨在分析各大运营商的数字战略,每年都会更新。 This profile assesses Telefónica’s digital strategy, its digital service developments and deployments, and the performance of, and prospects for, the group’s digital businesses. 本报告评估了西班牙电信的数字战略、其数字服务的发展和部署情况以及集团数字业务的表现和前景。 Omdia view Omdia观察 Telefónica’s reorganization is targeting faster growth for its digital business unit. Telefónica announced a reorganization at the end of 2019, with a focus on four countries: Spain, Germany, the UK, and Brazil. It also created two new business units: Telefónica Tech for its B2B digital services, and Telefónica Infra to drive the monetization of its infrastructure assets. This new arrangement reinforces digital services as a core part of the group’s organizational structure and is expected to help the company focus on activities and geographies in which it has better prospects for improving its business. The company chose to reduce its scale and geographic diversity to focus resources on its infrastructure and fast-growing digital services

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