牛津高中英语模块四project.pptx

牛津高中英语模块四project第1页/共35页Language Points第2页/共35页Review1.推销；提升2.弄清楚；计算出3.下决心做某事4.分析（名词）5.吸引；呼吁 6.把……表达清楚7.敦促某人做某事promotefigure outdetermine to do sth.be determined to do sth.analysisappeal toget something across urge sb. to do sth.第3页/共35页8.有毒的9.使震惊，使惊愕10.have…in mind11.be concerned with12.the approach to (doing) sth. 13.due to…14.shock sb. into doing…poisonousshock记得某事涉及…的方法由于；应归于 警醒某人做某事第4页/共35页Language Focus1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.第5页/共35页EX. The audience ________(be) very excited when they saw their favorite star. wereaudience表示“观众，听众”。当把它作为整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：family，class，team，public等。第6页/共35页2. When you start a successful ad campaign, you must have a clear aim and an audience in mind. have … in mind 考虑/想到/记得…你想让谁来做这项工作。2. 在那么短的时间内记住所有的新生词是很困难的。Who do you have in mind for the job?It’s hard to have all the new words in mind in such a short time.第7页/共35页3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.figure 1 I could see a figure in the far distance, but I couldn’t make out who it was.2 She has a lovely figure.3 He was one of the leading political figures of this century. 数字； 图形； 人物；轮廓 第8页/共35页3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do .figure out 理解；想出1 I can’t figure him out he’s a mystery!2 We still haven’t figure out how to do it.3. 你计算这次旅行要花费多少钱了吗？Have you figured out how much the trip will cost?第9页/共35页4. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.employ1 The firm employs 1000 people.2 The police had to employ force to break up the crowd.3 You’d employ your free time fully. vt. 雇用；使用，利用第10页/共35页be employed in doing something 忙于干某事翻译： All the students are employed in doing their