wangsai final report (2)分析和总结分析和总结.pdfVIP

School of Business, Economics and IT Division of Business Administration Assignment, 7.5 HE credits in Business Administration Risk and uncertainty International Strategic Management Name:Wang Sai Personal Number:931002-P614 Introduction: When i finished reading about this book,the book gave me the biggest feeling is a very very broad subject.And i learned a lot of things in this book.For example,i found SWOT analysis,competitive advantage,monopoly,strategic decision making,short run,market-based view,value chain,core competence,competitive advantage,strategic planning,diamond of national advantage,innovation,corporate governance,risk and uncertainty,scenarios and stakeholders.The more reading finished,the more fun i got,the more clear of my thinking. What impressed me the most is the risk and uncertainty.The first,we should know what is risk and uncertainty.As we known,financial crisis originated in the United States caused great shock to the world economy, also made a lot of enterprise off-guard, collapse or bankruptcy. Global economic integration and the rapid advance of science and technology makes the current business environment has become increasingly complex,changeable and full of great uncertainty. Someone said: the world today is the only certain is uncertain, the only constant is change. How to adapt to rapid changes in the external environment. Seizing the favorable factors brought by environmental uncertainty and avoiding negative factors of environmental uncertainty in the enterprise management has become the important subject. This in the current business environment under the condition of the volatility has a particularly important practical significance.Why i wrote this re