《媒介基本课程第一课：媒介术语竞争对手分析》.pptVIP

竞争对手分析报告 未开发领域 安全玻璃 前门电子版 隐藏式扶手 全球第一无霜冰箱 大多数冰箱在沟通策略上还处于技术相同的术语上,最终消费者的利益点还未完全被开发 第九十四页，共一百三十七页。 品牌回顾-定义 As a person, SIEMENS is an engineer. Someone for whom quality and detail are both equally important. And someone who is proud of the fact that everything he does is of benefit to someone. As a car, SIEMENS is more a Volvo than BMW. Both are quality motor cars, but the Volvo is not a technically advanced nor as stylish as the BMW. 第九十五页，共一百三十七页。 品牌回顾-市场目的 Reach the volume sales target of 40,000 units for 1998 ( Share of market 0.4%) To compete with JV products in the middle to h