第四讲-价值创新与顾客互动(现代竞争分析).ppt

价值创新与顾客互动;企业战略内在层次结构;价值创新Kim, W. C., and Mauborgne, R, 1997, “Value Innovation: the Strategic Logic of High Growth,” Harvard Business Review, Jan-Feb 1997 v75 n1 p.102 (11).;Kim, W. C., and Mauborgne, R, 1997;? ;Creating a New Value Curve Kim, W. C., and Mauborgne, R, 1997;Formule 1与一星级和二星级旅店的价值曲线王迎军、柳茂平，《战略管理》，2003年，第188页。;顾客互动Vandenbosch, Mark.; Dawar, Niraj, “Beyond Better Products: Capturing Value in Customer Interactions”, MIT Sloan Management Review v. 43 no4 (Summer 2002) p. 35-42;;5 Strategies for Building Advantages with Customers;5 Strategies for Building Advantages with Customer