教程市场营销40.pptxVIP

Chapter Thirteen;Retailing and Wholesaling;Retailing includes all the activities in selling products or services directly to final consumers for their personal, non-business use Retailers are businesses whose sales come primarily from retailing;First Moment of Truth No longer takes place only in stores Growth of digital shopping Combining in-store and digital shopping Shopping mobile;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retail