一汽轿车奔腾X40市场营销策略探究.docVIP

一汽轿车奔腾X40市场营销策略探究 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：一汽轿车奔腾X40市场营销策略探究 1 结 论 6 文2：生态旅游市场营销策略探究 6 一、国外生态旅游营销研究进展 7 （一）生态旅游市场细分标准研究 7 （二）生态旅游消费行为的研究 8 二、国内生态旅游营销研究进展 8 （一）中国生态旅游市场的需求研究 9 （二）中国生态旅游营销研究 9 （三）中国生态旅游营销战略研究 10 三、讨论与展望 11 参考文摘引言： 11 原创性声明（模板） 12 文章致谢（模板） 12 正文 一汽轿车奔腾X40市场营销策略探究 文1：一汽轿车奔腾X40市场营销策略探究 Abstract With the rapid development of China economy， Chinese automobile market isbooming as well The competition in China automobile industry is fierce As the mainenterprise of FAW Group to develop self-owned brand passenger vehicles， FAWvehicles are facing the challenging automobile market environment Currently，theBESTUNE brand of FAW sedan， has B90， B70， B50， B30 and SUV X80 and othermodels in recent yea development and expaion BESTUNE series sales in 2014with the help of SUV model-Pentium X80 excellent performance in the market andcar model-Pentium B50 stable play， reached the peak of 180，000 vehicles， but since2015 sales have been substantially reduced Slip， sales of main-selling models X80，B50 straight down The reaso are as follows: at fit， the productivity of car modelsis declining， and the speed of product upgrading is slowly; The Second， under theopportunity of explosive growth of A0-SUV market， there is no product put into thissegment market yet， which leads to the loss of sales; thirdly， after the brand-newreplacement of B70 and B50 models in 2015-2016， although the competitiveness hasbeen greatly improved， the price has risen and the A-class vehicle market Theperformance-price ratio of Sino-foreign joint venture vehicles has been improved，which makes the sales situation still woe than before BESTUNE brand needs abrand-new model， after listing into the 10，000 sales club， in order to boost brandcompetitiveness Based on the analysis of the current marketing situation of BESTUNE brand ofFAW car， this paper identifies the major problems facing the current marketing ofBESTUNE brandThrough careful analysis， the