HQ农庄商业模式创新途径探究.docVIP

HQ农庄商业模式创新途径探究 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：HQ农庄商业模式创新途径探究 2 第一章 绪论 3 第一节 研究背景和意义 3 一、选题的背景 3 二、研究的意义 5 第二节 研究的内容和方法 6 第二章 理论基础 6 第一节 商业模式的定义与结构 6 第二节 商业模式创新的概念 6 第三章 案例分析 7 第一节 HQ 农庄商业模式创新的必要性 7 第二节 HQ 农庄商业模式创新的前因 7 第三节 HQ 农庄商业模式创新的途径 7 第四节 HQ 农庄商业模式创新的评估 7 第五节 未来 HQ 农庄商业模式创新方向 8 第四章 研究结论和展望 8 第一节 研究结论和启示 8 第二节 论文不足与展望 8 文2：HQ公司营销模式分析 9 （1）原公司网络推广平台状况 12 （2）全网营销理念的植入 13 （3）实行网销专人负责制 13 （4）初步措施 14 参考文摘引言： 20 原创性声明（模板） 20 文章致谢（模板） 20 正文 HQ农庄商业模式创新途径探究 文1：HQ农庄商业模式创新途径探究 ABSTRACT With the development of economy and the progress of the times， the traditionalbusiness model has been unable to adapt to this complex and changeable modern businesssociety So， how to seek development and success in the modern and changing businesssociety， and how to explore a business model to adapt to their own development hasbecome an urgent problem for contemporary enterprises The problem Taking HQ farm asan example， this paper explores the characteristics of its business model innovation，analyzes its causes of innovation， and as a blueprint， summarizes the importance ofinfluencing enterprise business model innovation In particular， fit， it puts forward the background， purpose and significance ofbusiness model innovation， as well as the research methods and research contents， andsummarizes and analyzes the concept system of business model and its innovation in thelight of domestic and foreign theories Secondly， taking HQ farm as the research object， the basic analysis framework of itsbusiness model innovation is formed through the analysis and research of its developmentstage and the existing problems of its traditional business model Thirdly， it analyzes the former causes of HQ farm business model innovation， andpoints out the external facto (market competition， entrepreneurial culture， coumptiondemand， government industrial policy， etc) and the internal influence facto (enterpriseleade， corporate cul