文稿案例教案.pptxVIP

2015 Digital Communication Proposal;Agenda;Today’s;章文渊 Wind 客户群副总监 Associate Group Account Director?;;Most New Moms Are Post 80s90s;They Are The Most Helpless Mom In The World;There Are 3 Types Of Moms;There Are 3 Types Of Moms;;Core TA – The Key Decision Makers Insights;;;Manifesto;CHANGE THE TIME;To the new moms: Change your life To the new dads: Save you from the daily chaos To the BFFs: Get your girl back to the good old life;;;;iPhone;iPhone Changed The Communication Tools;Tesla Changed The Auto Power Sources ;Launch Campaign Theme;;Launch Campaign Media Strategy;Massive Impact on the market – TOM Awareness ;;;;;Launch Campaign Media Strategy;;Launch Campaign Phase;Launch Campaign Phase - Teasing;范玮琪;Launch Campaign Phase - Teasing;Launch Campaign Phase - Launch Day;Launch Campaign Phase - Launch Day;;;Launch Campaign Phase - Launch Day;Launch Campaign Phase - Offline Activation;Launch Campaign Phase - Second Week;Launch Campaign Phase - Second Week;Launch Campaign Phase - Long Tail;Mar 2nd;Launch Campaign Social Contents;Launch Campaign Social Contents;Launch Campaign Social Contents;继瑞士、法国之后，中国是第三个售卖BABY NES的国家。12+配方奶粉，针对宝宝在成长不同时期的营养需求差异，因需而变，调整各营养素的含量和比例。胶囊式冲奶机智能调温，严格控制水源过滤，既让父母用的省心，也让宝宝喝的放心。;@熊吉的米米 说“她们的宝宝才刚刚三个月，每天要吃5-6顿，白天一个人忙乎还凑合，晚上冲奶，整个人迷迷糊糊的，就怕万一刻度没把控好，温度没掌握好，好几次都想把工作了一天的老公叫醒，但最后还是放弃了。现在有了这个机器，方便多了，比自己摇出来的温度还要适合宝宝”;DEMO-【宝宝口吻】产品评测;;Team Structure;Service;Thank You!