CRM市场营销知识模块.pptVIP

Marketing Deployment encompasses using multiple marketing tools – campaign management, lead management, pricing, personalized recomendations, etc to address the customer with the right message and the right time with the right offer. * The current 环境raises these 关键业务 问题 for the 营销executive. 我如何成功地标识和和联接高价值客户to 推动需求…? 我如何最佳的保持和交互with my most 盈利的客户和生成profound 客户忠诚度...? 我如何开发 a deeper 和systematical 理解of 客户(消费者 洞察力) 和度量营销绩效和ROI…? 我如何最佳的精简所有的营销流程in 订单make 最有效的使用of 所有的efforts 和预算… ? 我如何incorpo率the newer 在线渠道 into the 营销mix…? * The SAP CRM 的营销功能 is a part of an 集成的SAP CRM solution. SAP CRM supports best-in-class front-office CRM 功能 – across the breadth of CRM – 包括the core 功能 across 营销, 销售和服务– with powerful embedded 分析. In addition, SAP supports 所有的客户交互渠道 – 包括移动, Web 渠道, 交互中心(呼叫中心) 和the indirect 合作伙伴渠道. 所有的of this is delivered with 端到端的, industry-specific 流程. 和on the proven, scalable SAP NetWeaver 技术 为了promote 盈利的growth,?公司strive to become a 客户-centric 企业: they 设计和continuously 改善他们的业务流程es 和交互渠道 to 创建和交付superior 客户价值和consistently 提供exceptional 客户体验across 所有的touch 积分. SAP 帮助the 客户-driven growth. Now let的talk about the 营销业务线. CMOs in all 组织s are under increased pressure to do more with less 和花费their 营销dollars wisely – which is becoming even more of a challenge with the proliferation of 渠道– online 和移动渠道in particular – 和with the emergence of social 媒体 和social networks. An 集成的营销平台is needed that not only 提供营销自动化工具but enables 端到端的营销计划和execution 跨越多种渠道, 可视性和accountability 跨越所有的营销流程, 和a true 360 度客户视图. SAP CRM has been build to 支持all of this 和help you 最大化the impact of 您的营销dollars, generate sufficient 需求和build 盈利的关系 with 客户s. It combines speed, intelligence, 和灵活性to segment 和target the right 客户s, with the right offers at the right time 和the right channel. In addition, flawless execution f或specific 营销programs that are critical in certain industries is important. That的why SAP CRM also 提供端到端的解决方案such as 忠诚度 管理 或Co-营销(MDF) to extend 您的营销reach. Marketing Deplo