国际商务函电课件.pptx

International Business English Correspondence;Introduction ;Business English correspondence Forms: Letters/Cables Telexes/Emails/faxes Purpose: win agreement To get action To build good will To provide information How to achieve the purpose (what we should learn in this subject) Writing format Business incoterms Expressing methods and skills ;Arrangement of the subject;Studying method;Essential Qualities in Business Letter Writing --- the 7C’s principles;Compare: We won’t be able to send you the brochure this month. We will send you the brochure next month. This kind of unfortunate incident will not occur in the future. Future transactions will be handled with the utmost care. We would like to take the opportunity at the fair to demonstrate our full range of products and services which we can offer our customers. Please join us at the fair and you will have the chance to see how our products and services can benefit you and your company.;Courtesy 谦虚礼貌 Deal promptly with all letters needing a reply, if not, write and explain why Be sincerely tactful, thoughtful, and appreciative (not overdone) Omit expressions that irritate, hurt, or belittle Grant and apologize good-naturally, resist the temptation to reply as if you could not be in the wrong. ;Compare: Your E-mail is not clear at all. I can’t understand it. If I understand your E-mail correctly…. If the goods were really damaged in transit, as you allege, we … As you mentioned, the goods were damaged in transit, we ….;Clarity 清楚易懂 Choose words that are short, familiar, and conversational. Construct effective sentences and paragraphs. (unity, coherence, and emphasis) Include examples, illustrations, and other visual aids when desirable ;Note : ① conversational tone--- sound natural if read over the telephone, be-helpful and friendly ② cannot be confused with informal– slang, bad grammar or poor English ③ techniques Use contractions Use personal reference (I, we, you, your, my and our -thir