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Tuning into
consumer
Indian ME rebounds with a
customer-centric approach
March 2022
The one who walks the path of
struggle changes the world...
‘
I had read these lines somewhere, and I would like to say the same for our
film industry. The past few years have been times of intense struggle for the
Indian Media Entertainment sector. COVID-19 rained a flurry of problems
and challenges all over the world.
But we never gave up.
With our utmost hardwork and dedication, we continued to produce films,
web series, digital programs and music, and remained on our p
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