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Unit 15
Language Structure
Main Teaching Points: The adverbial clause
1. Modal auxiliaries can/could and be able to used to express “ability”
e.g. Was she able to/Could she sing so well a year ago?
2. Modal auxiliary have to expressing “obligation”
e.g. Do you have to live on the campus?
3. Modal auxiliaries can/may used t express “permission” or “request for
permission”
e.g. Can/May I be excused from the lecture this week?
4. Modal auxiliary had better expressing “advice” or “suggestion”
e.g. You had better(’d better) consult an encyclopaedia.
Dialogue TV Commercials
A. Listening to the recording
B. Questions on details
1. What ’s the story behind the catchphrase “where is the beef”?
2. How do you feel about the Adidas or Nike slogans?
3. Do you think ads bring us a lot of bad things? Why?
4. Have you ever been taken in by ads?
5. What kind of attitude towards ads do you think is wise? Give your reasons.
C. Language Points
1. launch v. send on its course 使运行,送上轨道;cause (a new ship) to move into
the water: (新船)下水;put into action 使行动,发起;产品投放
e.g.1) The lifeboat was launched immediately to rescue the five men. 救生船立刻被
放下去救那五个人。
2 )The company is launching a new model of computer next month.下月公司将推
出新的电脑机型。
3 )Its harmful to launch into exercise without warming up first. 运动前不先热身
是有害的。
4 )The launch of a new women’s magazine is scheduled in August.八月份将推出
新的女性杂志。
2.catchphrase n. a popular phrase that is connected with the politician or entertainer
who used it and made it famous 名言,流行语;时兴的话
3.influential a.having influence, persuasive 有影响力的,有说服力的
influential in (doing) sth. 在某方面有影响
e.g. 1) There is no question that the Bible has been the most influential book in human
history.
2) The committee consisted of influential businessmen politicians. 这个委员会由
有影响力的的商界、政界人士组成。
4.expose v. uncover or display sth. 显露,显示;make unknown, reveal 揭露,揭发
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