汽车后市场服务典型调研案例最终版.docVIP

. 1 农业大学 本科生毕业论文〔设计〕 题目汽车后市场效劳典型案例调研 学院机电工程学院 专业2021级交通运输 学生 指导教师 撰写日期： 2021 年 5 月 20 日 . 1 摘要 汽车后市场效劳产业正从蓬勃开展的汽车产业链中脱颖而出，汽车后市场是介于生产者和消费者之间的桥梁，它囊括了汽车销售以及因使用而产生的各种效劳，具有产业链复杂、涉及围广、开展潜力大的特点。本文通过对汽车后市场在国外开展的现状和趋势表现，并以中鑫之宝和贰仟家汽车后市场企业效劳模式为典型案例。运用了调查研究，数据统计分析等方法对案例进展剖析，从中总结优势和缺乏，以期为汽车后市场效劳的开展提供借鉴。进而指出，中国的汽车后市场企业要想跟上时代的步伐，就要不断地学习国外先进的科学管理、技术与经历，然后做到既科学合理，又符合中国国情的特色经营道路。 关键词：汽车后市场；汽车效劳；后市场效劳案例 English Title Abstract Automobile after market services industry is from the vigorous development of the automobile industry chain to the fore and after the car market is a bridge between producers and consumers, which covers the car sales and arising from the use of a variety of services, with industry chain ple*, involves a wide range, with great potential for development. Based on the performance of the automobile market in the domestic and foreign development status and trends of, and *in Bao and Erqian auto after market enterprise service model as a typical case. The use of survey research, data analysis and other methods of statistical analysis, from the summary of advantages and disadvantages, in order to provide reference for the development of automotive aftermarket services. Then it points out that Chinas auto market enterprises want to keep up with the times the pace of, constantly learning at home and abroad advanced scientific management, technology and e*perience, then do not only scientific and reasonable, and consistent with Chinas national conditions of the operating characteristics of the road. Keywords:automobile market;car service;aftermarketservice case 目录 TOC \o 1-3 \h \z \u 摘要 2 Abstract 2 1 引言 3 2汽车后市场效劳状况 3 2.1国外汽车后市场的效劳开展状况 3 2.2我国汽车后市场的效劳开展状况 3 3连锁经营理论与汽车售后效劳企业连锁经营研究 3 3.1 连锁经营理论 3 3.1.1 连锁经营的种类 3 3.1.2 连锁经营的要素 3 3.1.3 连锁经营的条件 3 3.2 汽车后市场企业连锁经营的业务围 3 3.3 汽车后市场企业实施连锁经营的竞争优势 3 3.4 汽车后市场企业连锁经营研究综述 3 4 国汽车售后效劳连锁经营的实践案例一——中鑫之宝 3 4.1 中鑫之宝的部资源优势 3 4.2中鑫之宝的部资源劣势 3 4.3关于中鑫之宝维修客户需求层次的调查研究 3 调查问卷的设计 3 调查问句样本采集及分析 3 5 国汽车售后效劳连锁经营的实践案例二——贰仟家 3 5.1贰仟家连锁经营所涉及的业务围 3 5.2贰仟