国产动画电影人物形象树立对文化传播的影响——以《哪吒之魔童降世》为例.docVIP

PAGE PAGE 16 国产动画电影人物角色树立对文化传播的影响——以《哪吒之魔童降世》为例 摘要：文化是一个国家的重要象征。它代表着这个国家的精神、思想和信仰。世人也可以借助这些文化，了解这个民族的发展状况和文明程度。在文化全球化的态势下，文化传播的进程在加速进行着，国家也给出了相关的意见和扶持政策。“一带一路”的时代背景下，中国与沿线国家开展了影视文化交流。影视产业的发展体现了一个国家的软实力水平。影视产业是中国文化“走出去”的一个重要传播媒介。动画电影是影视产业的重要组成部分，但一直以来，多数的优秀动画电影作品出自美国和日本，为提升我国国产动画电影的水平，将优秀的中国文化传播出去，国家和创作者们都付出了不懈的努力。近几年来，中国动画电影的水平有了明显的提升。2019年7月上映的《哪吒之魔童降世》打破了中国动画电影的多项纪录，造成了社会上的热议，取得了极大的成功。 本文就以《哪吒之魔童降世》为例，以传播学为理论支撑，对文化传播与国产动画电影进行了研究，从动画电影人物的设立及国产动画电影人物的文化传播模式入手，浅析国产动画电影人物的树立对文化传播的影响。最后，提出笔者的见解。 关键词：国产动画电影 文化传播 动画电影人物角色 The influence of Chinese animation film persona establishment on cultural communication——Take the NEZHA as an example Abstract: The Culture is an important symbol of a country. It represents the spirit, ideas and beliefs of the country. The world can also use these cultures to understand the development and civilization of this nation. Under the situation of cultural globalization, the process of cultural communication is accelerating, and the state also gives relevant opinions and supporting policies. One belt, one road, China and the countries along the line have been conducting cultural exchanges. The development of film and television industry reflects the level of a countrys soft power. Film and television industry is an important media for Chinese culture to go out. Animation film is an important part of the film and television industry, but most of the outstanding animation films have come from the United States and Japan. In order to improve the level of domestic animation films and spread the excellent Chinese culture, the state and creators have made unremitting efforts. In recent years, the level of Chinese animation films has been significantly improved. In July 2019, the release of NEZHA broke a number of records of Chinese animation films, caused hot debate in the society and achieved great success. This paper takes NEZHA comes to the world as an example and takes communication as the theoretical support to study the cultural commu