文化差异与跨文化交际.ppt

Lesson 10 – The Green Banana Cultural Gap and Inter-cultural Communication 文化差异与跨文化交际 Ethnocentrism Cultural Chauvinism Relativism Racism Lesson 10 – The Green Banana II. Ethnocentrism and other related terms To be continued on the next page. Ethnic refers to cultural heritage, and centrism refers to the central starting point or the tendency of people to put their own group at the center. Thus, ethnocentrism basically refers to judging other groups from one’s own cultural point of view, or misinterpreting other cultures because one uses the conce