眉县农家乐休闲旅游发展困境探析（资料）.docVIP

眉县农家乐休闲旅游发展困境探析（资料） 目录 TOC \o 1-9 \h \z \u 目录 1 正文 1 文1：眉县农家乐休闲旅游发展困境探析 2 ABSTRACT 2 目 录 3 第一章 导论 3 第二章 农家乐休闲旅游相关理论 4 第三章 眉县旅游资源与农家乐休闲旅游发展现状 4 第四章 眉县农家乐休闲旅游存在问题及原因分析 5 第五章 眉县农家乐休闲旅游发展对策与措施保障 5 第六章 结论及展望 6 结论 6 文2：眉县农家乐休闲旅游存在问题及原因分析 6 第四章 眉县农家乐休闲旅游存在问题及原因分析 6 第一，休闲旅游产品较单一，产品创新不强 6 第二，农家乐休闲旅游经营者素质不高，服务意识不强 7 第三，管理机制体制不健全，缺乏统一规划 7 第四，营销方式匮乏，品牌效应不强 7 第一、产品同质化和初级化问题严重 8 第二、认识缺失，环境氛围不足 9 第三，缺乏整体规划，管理不规范 9 第四，产品质量认证意识不强 10 参考文摘引言： 11 原创性声明（模板） 11 文章致谢（模板） 11 正文 眉县农家乐休闲旅游发展困境探析（资料） 文1：眉县农家乐休闲旅游发展困境探析 ABSTRACT As time goes on， the development speed of domestic economic is accelerating， theresidents living index is rising unceasingly，and the idea of returning to nature occupied in themind of more and more city residents，so agritainment is becoming more and more popular asa way of leisure tourism at present，and this has made a brilliant view in Chinas tourismindustry. Agritainment leisure tourism has formed a mature business model after almost 30yea development. In Mei Xian， agritainment leisure tourism has grown rapidly，in this fiveyea， but there are still some problems。 In this article，literature retrieval method and questionnaire and interview method wereadopted to reveals the characteristic of agritainment leisure tourism、the complete species allthis farmhouse leisure tourism and natural and cultural resources in Mei Xian. But there aresome problems， such as imperfect regulatio， services in place ，ect. and most of the operatodidnt received well education and professional training， and their awareness aboutagritainment leisure tourism has one-sidedness， so all the manage and operato should betraining。 On this basis，this article put forward some strategies from the angle of sustainabledevelopment that should be attentioned in the process of agritainment leisure tourismdevelopment in Mei Xian in the future the strategies including: policy choice problem，depending on the resources advantage to choose a w