市场营销英文版Chapterpricing-strategies.ppt

Pricing Strategies;Objectives;Objectives;Many contract manufacturers are faced with falling prices and squeezed margins Consolidation in the global computer industry;Pricing Products;Pricing Strategies;Market Skimming;Market Skimming;Market Skimming;Pricing of iPhones;Pricing of iPhones;Pricing of iPhones;Pricing of iPhones;Pricing of iPhones;New Product Pricing Strategies;Penetration Pricing;New Product Pricing Strategies;Penetration Pricing;New Product Intro Strategies;Price Strategies for New Products;Which pricing strategy (skimming or penetration) is normally used when a new prescription drug is  introduced in the U.S.? Why?;Product-Based Pricing Approaches;Product Mix-Pricing Strategies:Product Line Pricing;Product Line Pricing;Product Mix- Pricing Strategies;Optional-Product Pricing;Captive-Product Pricing;Product Mix- Pricing Strategies;Product Bundle Pricing;Question;Discount and Allowance Pricing;Psychological Pricing;Psychological Pricing;Psychological Pricing;Special-Event Pricing;此课件下载可自行编辑修改，供参考！ 感谢您的支持，我们努力做得更好！