网络营销环专业知识讲座培训课件.pptxVIP

第三章 网络营销环境分析;网络营销直接环境;网络营销间接环境;网上市场环境分析;网络消费者动机分析;网络消费者需求动机;网络消费者购置行为心理动机;网络消费需求特点;营销网络消费者购置主要原因;网络消费者购置过程;Ethical and Legal Issues（伦理与法律）;Chapter 5 Objectives;希波克拉底誓言： 我谨在医神阿波罗，阿斯克来皮斯，健康之神海基雅，痊愈之神巴拿西以及男女诸神职前宣誓：我决尽我之所能和判断推行此誓言。我当尊业师亲如父母，与之同甘苦，共有没有；视其儿女如昆季；如彼等愿从我学医，我当尽心传之以业而无需酬报与契约；对于吾子及我师之子以及凡照医法与我订约宣誓之生徒，我均将以口授，书传及其它方式尽心以传之；凡未宣此誓之人，我当弗教。我决尽我之所能和判断为病人利益着想而救助之，永不存一切邪恶之念。即使受人请求，我亦决不给任何人以毒药，亦决不提此以。我决不行堕胎之术；我决定保持我之行为与职业之纯洁与神圣。我决不给膀胱结石患者行刀割之术，而听其由精于此术之匠人施之。凡我进入任何人之房舍，皆为病人之利益，决不存任何谬妄与害人之企图，更不诱使男女奴隶或自由民行淫秽之事。凡我执业或社交，所见所闻，无论与我医业有没有关系，凡不应宣泄者，我当永守秘密。倘我推行此誓，一直不渝，愿神灵佑我事业永昌，以医济世，受人尊敬；倘我食言背誓，则甘受一切责罚。 ;Hippocratic OathI swear by Apollo Physician and Asclepius and Hygieia and Panaceia and all the gods and goddesses, making them my witnesses, that I will fulfil according to my ability and judgment this oath and this covenant: To hold him who has taught me this art as equal to my parents and to live my life in partnership with him, and if he is in need of money to give him a share of mine, and to regard his offspring as equal to my brothers in male lineage and to teach them this art - if they desire to learn it - without fee and covenant; to give a share of precepts and oral instruction and all the other learning to my sons and to the sons of him who has instructed me and to pupils who have signed the covenant and have taken an oath according to the medical law, but no one else.I will apply dietetic measures for the benefit of the sick according to my ability and judgment; I will keep them from harm and injustice. I will neither give a deadly drug to anybody who asked for it, nor will I make a suggestion to this effect. ;Hippocratic OathSimilarly I will not give to a woman an abortive remedy. In purity and holiness I will guard my life and my art.I will not use the knife, not even on sufferers from stone, but will withdraw in favor of such men as are engaged in this work. Whatever houses I may visit, I will come for the benefit of the sick, remaining free of all intentional inju