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Debrief the discussion 2004 * You could buy a series of products that fit into all of these roles (or provide pack shots) and ask the delegates to assign them ito what they think. You could give them a handout of the following slides as a guide or have them do it without. Then refer to slides as needed for support only. * As a result of this analysis categories are often labelled The label signifies the role the category plays in your store Ask them what roles their categories play The attractiveness of a category and the role it plays will determine the resource customers invest Resource exte
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