视觉传达设计-企业VI设计中的人性化设计研究.docVIP

PAGE 企业VI设计中的人性化设计研究 摘要：VI设计是公司与客户两者之间的重要桥梁，是公司最重要的形象资产之一，是客户对于公司以及公司的产品得到刷新形象与战略价值的提高新型方式，企业VI设计系统是关于公司品牌印象以及宣导公司内部文化的核心构成部分。我们中国在快速发展的同时，商业经济的欣欣向荣的同时也迎来了新的机会，雨后春笋的公司重视VI战略对集团的立足与增长起到关键影响，并且是对公司集团的品牌影响力、锻造品牌形象有着持久深远的正面作用。 论文创新点：将 VI 设计、人性化的概念、发展历程与实例相结合的方法加以阐释，采用图文并茂和经典案例分析的写作方法，让读者更容易理解 VI 设计和人性化之间相互融合、相互依存的关系。从设计方面来讲，通过对 VI 设计和人性化系统、全面地认识和两者关系更进一步地思考，使我在 VI 设计的过程中，不断契合人性化的现代设计理念，融入了自己的情感体验，以“人”为出发点来思考设计，尽管是平面的设计，但我想也是一种具有艺术、实用、情感的“立体”设计，有一种很特别的气质。 关键词：VI设计，人性化设计，设计原则 Research on humanized design in enterprise VI design Abstract：I design is an important bridge between the company and its customers. It is one of the most important image assets of the company. It is a new way for customers to refresh their image and improve their strategic value for the company and its products. The enterprise VI design system is the core component of the companys brand image and internal culture. With the rapid development of China, the booming business economy also ushered in new opportunities. The mushrooming company attaches great importance to VI strategy, which has a key impact on the groups foothold and growth, and has a lasting and far-reaching positive effect on the brand influence and brand image of the group. The innovation of this paper is to explain the concept of VI design and humanization, the method of combining development process with examples, and to use the writing method of illustration and classical case analysis, so that readers can understand the mutual fusion and interdependence between VI design and humanization more easily. In terms of design, through further thinking on VI design and humanized system, comprehensive understanding and the relationship between them, I am able to In the process of design, it constantly conforms to the humanized modern design concept, integrates its own emotional experience, and considers design from the starting point of human. Although its graphic design, I think its also a kind of three-dimensional design with art, pr