销售：管理有利润的客户关系.pptVIP

Chapter 1 * 第一页，共二十二页。 Objectives Be able to define marketing and discuss its core concepts. Be able to define marketing management and compare the five marketing management orientations. * 第二页，共二十二页。 Objectives Understand customer relationship management and strategies. Realize the major challenges facing marketers in the new “connected” millennium. * 第三页，共二十二页。 Strong sales, no profits Customer-driven to its core Each customer’s experience is unique Provides great selection, good value, discovery and convenience A true online community A Discussion: Will A Survive? Case Study * 第四页，共二十二页