小企业管理第二讲.pptVIP

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  • 2022-07-24 发布于重庆
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Small Business Management Professor Hornaday Lecture 2 第一页,共二十六页。 Small Business Management GETTING THE IDEA Need a Niche 1. Identifiable Market Segment 2. Can Satisfy the Segment at a Profit 3. Can Defend against all Competitors Usually Small Firms offer Superior Quality Service 1. Flexible 2. Short Decision Time 3. Short Production Runs 4. Small Inventory Balances 5. Personal Contact with Customers New-New or New-Old? 第二页,共二十六页。 Small Business Management THE BUSINESS OPPORTUNITY Open Niche Competition Availability of Materials Availability of People Availability of Location Availabi

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