小企业管理第二讲.pptVIP

Small Business ManagementProfessor Hornaday Lecture 2 第一页，共二十六页。 Small Business ManagementGETTING THE IDEA Need a Niche1. Identifiable Market Segment2. Can Satisfy the Segment at a Profit3. Can Defend against all Competitors Usually Small Firms offer Superior Quality Service1. Flexible2. Short Decision Time3. Short Production Runs4. Small Inventory Balances5. Personal Contact with Customers New-New or New-Old? 第二页，共二十六页。 Small Business ManagementTHE BUSINESS OPPORTUNITY Open Niche Competition Availability of Materials Availability of People Availability of Location Availabi