管理经济学课件.ppt

Managerial Economics;Managerial Economics : ; S.Charles Maurice 得克萨斯 AM大学 Christopher R Thomas 南佛罗里达大学 ;1. P A Samuelson，W D Nordhaus. Economics．16th Edition，1998，McGraw-Hill Companies，Inc. 2. Joseph E Stiglitz．Economics．2th edition，1997，W W Norton Company 3. Robert S Pindyck，Daniel L Rubinfeld. Microeconomics．5th edition，2001，Prentice-Hall; ;学习经济学，似乎不需要什么高度特有的天资。从智力上来看，跟哲学或纯科学的一些学科比起来，不是很容易吗？这门学科看起来容易，但是能学得出人头地的却很少！这一难以理解的现象似乎是在于，作为一个杰出的经济学家，必须具有种种才能的结合，这一点是很难能可贵的。他必须在某种程度上是个数学家，又是历史学家、政治家和哲学家。他必须精通的是把他要说的话写下来。他必须善于运用思考力，从一般原则推断出个别现象，在思想奔放中，既要触及抽象的方面，又要触及具体的方面。他必须根据过去，研究现在，推测未来。对人类性格及其风俗习惯的任何方面，他都不应当完全置之度外。他同时必须保持着既不是无所为而为之，又不是不偏不倚的态度，像个艺术家那样地头脑冷静和孤芳自赏，然而有时也必须像个政治家那样地接近尘世环境。 ——约翰·梅纳德·凯恩斯 ;Why do we learn Managerial Economics? ;Managerial Economics brings together those topics in microeconomic theory that can be applied to business decision making to create a powerful and timeless way of thinking about markets and business decisions—both today decisions and tomorrow. ;What is Managerial Economics? ;管理经济学的分析方法?;均衡分析方法主要应用方向;边际分析方法主要应用方向;数学模型主要的应用方向;Emphasis on the Economic Way of Thinking ;Chapter 1 Managers,Profits,and Markets ;Some basic understandings; But in the original English textbook, the order is just inverted.;1.1Managerial economics and economic theory Economics tells you basis theories and principles (which may be found not applicable); Managerial economics tells you how to manage your firm economically. p4;Problems faced by decision makers in management;Managerial economics provides a systematic, logical way of analyzing business decisions that focuses on the economic forces that shape both day-to-day decisions and long-run planning decisions. Managerial economics applies microeconomic theory-the study of the behavior of individual economic agents -to business problems in order to teach business decision makers how to use economic analysis to make decisions that will achieve the firm’s goal: the maximization of profit.