大赛第三届Team3华硕市场推广策划.ppt

Brand Image Other brands Dell ThinkPad Rigidness Economic 第十五页，共四十一页。 Weakness: Unprofessional Brand Image Gamers’ Choice? High Cost performance? Geeky? 第十六页，共四十一页。 Unprofessional Brand Image Lack of Promotion Brand Image Bad Sales Prejudice of Targeted Customers 第十七页，共四十一页。 Solutions Clearer Targets More Channels Of Distribution Promotion Promotions more effective To specific targets Broadened products offering More human resources working for promotions. More promotion More revenue Sales Organization 第十八页，共四十一页。 Sponsored : THE 3RD NEW ORIENTAL TOEIC CUP PUBLIC SPEAKING CONTEST Timing OPPORTUNITIES *Risk of Inaction 第十九页，共四十一页。 2012 THINKPAD X1 第二十页，共四十一页。 2013 ASUSPRO BU400 第二十一页，共四十一页。 Are we really late? 第二十二页，共四十一页。 7 million college graduates Business field Potential customers 锐普PPT论坛chinakui分享： 第二十三页，共四十一页。 Get a new image from campus to career. Wear (a suit and tie) Speak (articulate, properly) Use (computer) 第二十四页，共四十一页。 New oriental public speaking contest Young Wise All doing great in business during the contest APPROVE ASUSPRO BU400 24 Contestants → Peer Role models 第二十五页，共四十一页。 10% discount for the graduates To promote our product 第二十六页，共四十一页。 Threats Bad economic situation Whole market Tablet 2012 4th quarter Sale volume:52,500,00 The sales volume of 2012:348.700,000 Drop:1.2% 第二十七页，共四十一页。 Tablet 4th quarter of 2012 75.3% number: 52,500,00 第二十八页，共四十一页。 The whole market ultrabook 2012 -1.2% Sale volume :348,700,000 Customers have no Confidence in ultrobook ? 第二十九页，共四十一页。 Timing Thinkpad X1 2012.9 Dell latitude 6430u 2012.11 Asus BU400 2012.12 第三十页，共四十一页。 The price : Not Competitive 1.0 Dell lattitude 6430u ASUS BU400 Thinkpad X1 6,999-7,999 About: 8,000 10500-17.000 第三十一页，共四十一页。 Brand Image ? 锐普PPT论坛chinakui分享： 第三十二页，共四十一页。 Thinkpad 第三十三页，共四十一页。 How about ASUS Business computer ? 第三十四页，共四十一页。 Would you like to have one ? 第三十五页，共四十一页。 Im