第五章竞争性对抗与竞争动态.pptVIP

Competitor Analysis Market Commonality Each industry composed of various markets which can be subdivided into (segments) I.e., Financial industry Examples from text (p. 123) Industry Market Market Segment Product Segment Geographic Market Financial Insurance Commercial, Consumer Health, life East, west Brokerage svcs Banks Transportation Commercial air travel Ground transportation MARKET COMMONALITY Market commonality is concerned with: The number of markets with which a firm and a competitor are jointly involved。 The degree of importance of the individual markets to each competi