国际竞争优势的来源.pptVIP

国际竞争优势的来源 Theory of national competitive advantage The theory attempts to analyze the reasons for a nations success in a particular industry Porter studied 100 industries in 10 nations postulated determinants of competitive advantage of a nation were based on four major attributes Factor endowments Demand conditions Related and supporting industries Firm strategy, structure and rivalry * Porter’s diamond Success occurs where these attributes exist. More/greater the attribute, the higher chance of success The diamond is mutually reinforcing Fig 4.6 * Factor endowments Factor endowments:-