厦门邮轮母港的发展对策分析.docVIP

PAGE PAGE 15 厦门邮轮母港的发展对策分析 [摘要] 随着人们物质生活的改善，旅游业作为一种相对消费较高的服务业得到了迅速的发展。旅游业的蓬勃发展催生了多种的发展形式，邮轮旅游成为了近些年旅游业发展的新的热点。邮轮旅游业集交通、餐饮、娱乐、购物、住宿和健身等休闲方式为一体，是一种综合性旅游产品。当前，随着邮轮业的发展，欧美市场已趋于饱和，亚洲市场成为了邮轮旅游新的增长点，世界各大邮轮公司开始瞄准以中国为中心的亚洲邮轮市场。这对于我国的沿海城市都是宝贵的发展机遇。厦门以其优越的地理区位和自然条件以及经济基础奠定了发展邮轮母港的有利条件，分别从旅游母港的基本概念和特征着手分析，接着对厦门当前邮轮母港开发建设的现状进行分析，在对厦门当前的发展邮轮母港的优势进行科学分析的基础之上，又从多个方面提出了厦门发展邮轮母港的发展的对策研究。 [关键字] 邮轮母港 厦门 现状 优势 前景 Outlook of City Xiamen as Cruise home port [Abstract] As the improvement of people’s material life, tourism a form of relatively high consumption of service industry has been rapid development. The vigorous development of tourism has given rise to a variety of forms, the development of cruise tourism has become a new hot spot in recent years the development of tourism. Cruise tourism, transportation, catering, entertainment, shopping, accommodation, and fitness and leisure as a whole, is a comprehensive tourism product. At present, with the development of the cruise industry, the European and American market has become saturated, the Asian market has become a new growth point of the cruise, and companies around the world began to target China centered cruise market in Asia. This is valuable for Chinas coastal cities development opportunities. In this paper, the future development of Xiamen cruise home port is prospected as well, Xiamen is famous for its excellent geographical location and natural conditions and economic foundation laid a favorable conditions for the development of cruise home port, respectively from the basic concept and characteristics of tourism home port to analysis, and then to Xiamen cruise home port development and construction of the current situation analysis, in on the current development of Xiamen cruise home port advantage on the basis of scientific analysis, and put forward from several aspects the development prospect for the development of cruise home port in Xiamen. [Key word] Cruise home port Xiamen Status quarto Priority