科特勒营销管理26.pptxVIP

Objectives Work Performed by Marketing Channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics 第1页/共13页 How a Distributor Reduces theNumber of Channel Transactions = Customer = Manufacturer 第2页/共13页 How a Distributor Reduces theNumber of Channel Transactions = Distributor = Customer = Manufacturer 第3页/共13页 Distribution Channel Functions 第4页/共13页 Consumer Marketing Channels Manufacturer 0-level channel Mfg 2-level channel Mfg 3-level channel 1-level channel Manufacturer 第5页/共13页 Industrial Marketing Channels 第6页/共13页 Customers’ Desired Service Levels Lot size Waiting t