新视野商务英语综合教程2_U1教师用书.pdfVIP

新视野商务英语综合教程2 （第二版） Unit 1 Surveying Lead-in Teaching Tips  Ask the students whether they did surveys before, and how they did it.  Ask them to list some means adopted in surveys, and select the ones adopted in business surveys.  Divide the students into groups and ask them to discuss different means of surveys in different situations.  Invite some representatives to share their opinions with the rest of the class. Task 1 Key questionnaire survey; data analysis; face-to-face interview; telephone interview Task 2 Suggested Answers face-to-face interview; paper questionnaire; mail survey; secondary market research; focus groups; experiments and field trials; observation Additional Materials  Secondary Research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, 1 Unit 1 Surveying and so on. It’s usually published in pamphlets, newsletters, trade publications, magazines, and newspapers.  Focus Group is the most popular form of qualitative research. It normally consists of 6 to 8 participants who are expected to have in-depth conversations about a particular topic. Reading A Starting Point Task 1 Teaching Tips  Divide the students into 3 groups, with each one responsible for each step.  Ask each group to brainstorm and finish the column of activities first.  Revolving those activities, ask them to discuss according to their past experiences about some dos and don’ts in each individual activity. Steps Activities Dos or don’ts Business  questionnaire  Do reach the right interviewer/t