Opel设计管理研究教学课件电子教案全套课件.pptxVIP

It locates in Rüsselheim, Germany. Auto industry is the supporting domain of German national economy. About 1/7 working posts and 1/4 taxes of Germany are provided by auto industry and auto related industry. ;Opel Design Management Study;GM is Opel’s parent company. General Motors is the world’s largest vehicle manufacturer, designing, building and marketing cars and trucks worldwide. GM believes in using local resources and supporting the local economy to support expansion plans, its concept is decentralizing corporate governance with local responsibility and maintaining the name. That is GM’s now long-standing corporate tradition: a global strategy supported by regional production and execution. Through its global reach and diverse product portfolio, GM benefits from synergies in production, technology and sales, which in turn translates into better support of its many brands. ;Basic Information Of Opel;The Opel automobile family traces its roots to 1838 in the town of Rüsselsheim, Germany and the birth of Adam Opel. As a young adult, Adam Opel toured Europe extensively and learned to make sewing machines while in Paris. Fascinated by these machines, Adam Opel, then only 25 years old, opened a factory in Rüsselsheim for volume production of sewing machines. ;Opel’s long heritage dates back to 1862 when Adam Opel embarked on volume production of sewing machines. At the time, the relative price of such machines was very high, making them available to only a privileged few. The idea of making technology affordable and more widely available to a larger segment of society is a vision which remains at the center of Opel’s philosophy today. After 25 years since its founding, Opel had become a successful international manufacturer exporting sewing machines throughout Europe, the U.S., Russia and India. In 1887, Opel embarked on volume production of another exclusive, high-priced machine: the bicycle. Over the years, Opel would become the world’s largest bicycle manufactu