外研社新视野商务英语综合教程4：第二版教师用书U4.pdfVIP

Unit 4 Innovation Lead-in Task 1 Teaching Tips Write the word “innovation” on the board and ask the students to brainstorm words or expressions they can think of concerning it. Ask the students to make sentences out of those words or expressions. Invite comments and encourage the class to share their opinions or experiences concerning innovation. Suggested Answers 1. Associations concerning “innovation”: imagination, creativity, creative thinking, critical thinking, wild thinking, eye-opener, state-of-the-art technology, miracle, wonder, high-tech, convenient, cool, progressive, etc. 2. Examples of innovation: desk-top computer laptop computer i-pad, mini-pad, suffice pro, etc. ordinary gloves smart phone gloves (智能手机触屏手套) \ glasses sun glasses Google Glasses 3. Qualified innovation: Traditional means of innovation do aim at changing the existing products or services completely; yet, the definition for today’s qualified innovation has changed gradually. Slight modifications or improvements of the existing goods for the benefits, comfort or convenience of the users’, or a product’s transformation to become more user-friendly could be viewed as qualified innovation. Task 2 Suggested Answers 1. 勇于创新者，方能成为领导人；其他的，只能跟班。 2. 创新无极限，只有你的想象力有极限。 3. 我们一直都在索取。所以，可以创造出一些东西，为人类经验和知识宝库做一些回馈， 将是一种很棒的体验。 Reading A Teaching Tips Brainstorm different types of swimsuits with the whole class. Ask the students to compare the swimsuits in the past with today and think of some 1 innovative elements. (Whether in product function, product lines or product designs, etc.) Starting Point Task 1 Teaching Tips Ask the students to focus on the top 50 or 100 companies at home and ab