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CONFIDENTIAL;;TABLE OF CONTENTS;BU STRATEGIC PLAN DEVELOPMENT;I. EXECUTIVE SUMMARY;;;;;;;;;;;;;;;;;;;;;IIIB. STRATEGIC INITIATIVES – BACK-UP 1;;IIIB. STRATEGIC INITIATIVES – BACK-UP 3;IIIB. STRATEGIC INITIATIVES – BACK-UP 4;;;;;;;IIID. RISKS/CONTINGENCIES STRATEGIC ALTERNATIVES – BACK-UP 1;IIID. RISKS/CONTINGENCIES STRATEGIC ALTERNATIVES – BACK-UP 2;IIID. RISKS/CONTINGENCIES STRATEGIC ALTERNATIVES – BACK-UP 3;;SEGMENT ANALYSIS;;Exhibit 3;;Physical asset Location/space Distribution/sales network Brand/reputation Patent Relationship with license allocator;;;BENCHMARK PERFORMANCE AGAINST R