牛津高中英语muprojectyouandintellectualproperty.pptxVIP

第1页/共13页Unit4 projectYou and intellectual property第2页/共13页Fast reading: How many types of intellectual property?WTO was formed in order to _______.Piracy refers to _______.第3页/共13页Project.mp3Listening: Main idea Part 1: the ______ of intellectual propertyPart 2: the _______ for protecting intellectual propertyPart 3: the current ________ that we are facingPart 4: the possible ________ to the problems definition reasons problems solutions第4页/共13页Careful reading: Part 1What does intellectual property refer to?It refers to ideas, which include inventions, writing, artwork, symbols and designs used in business.How many kinds of intellectual property are there?第5页/共13页Intellectual propertyCopyright Industrial propertynovelsfilmsmusicartworkarchitectural designsinventionstrademarksindustrial designs第6页/共13页Careful reading: Part 2Why is it considered necessary to protect intellectual property rights? T or F questions: 第7页/共13页Careful reading: Part 2 Why is it considered necessary to protect intellectual property rights? If someone spends time, effort and money creating something, he or she deserves to be paid for it, even if it is just a draft.第8页/共13页T1.It is illegal to copy intellectual property without paying the inventor or creator.2.Many material things are more valuable than ideas.3.Suppose Campany A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable.4.If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it, even if it is not finished yet.FTTT or F questions:第9页/共13页Careful reading: Part 3What does the word “strait” (line21) mean? A: a narrow passage of water connecting two seas or watersB: processC: a very difficult situationWhat are the common ways in which people break intellectual property rights?第10页/共13页Careful reading: Part 4What should we do to protect intellectual property ?We can infer from the last para. that ___A: people should buy g