伯纳德·W·泰勒-数据、模型与决策（英文版·第10版）taylor_introms10_ppt_09.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Mall selection with four alternatives and five criteria: S1 = (.30)(40) + (.25)(75) + (.25)(60) + (.10)(90) + (.10)(80) = 62.75 S2 = (.30)(60) + (.25)(80) + (.25)(90) + (.10)(100) + (.10)(30) = 73.50 S3 = (.30)(90) + (.25)(65) + (.25)(79) + (.10)(80) + (.10)(50) = 76.00 S4 = (.30)(60) + (.25)(90) + (.25)(85) + (.10)(90) + (.10)(70) = 77.75 Mall 4 preferred because of highest score, followed by malls 3, 2, 1. Scoring Model Example Problem Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall Exhibit 9.16 Scoring Model Excel Solution Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall Goal Programming Example Problem Problem Statement Public relations firm survey interviewer staffing requirements determination. One person can conduct 80 telephone interviews or 40 personal interviews per day. $50/ day for telephone interviewer; $70 for personal interviewer. Goals (in priority order): At least 3,000 total interviews. Interviewer conducts only one type of interview each day; maintain daily budget of $2,500. At least 1,000 interviews should be by telephone. Formulate and solve a goal programming model to determine number of interviewers to hire in order to satisfy the goals Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall Step 1: Model Formulation: Minimize P1d1-, P2d2+, P3d3- subject to: 80x1 + 40x2 + d1- - d1+ = 3,000 interviews 50x1 + 70x2 + d2- - d2 + = $2,500 budget 80x1 + d3- - d3 + = 1,000 telephone interviews where: x1 = number of telephone interviews x2 = number of personal interviews Goal Programming Example Problem Solution (1 of 2) Copyright ? 2010 Pearson Education, Inc. Publishing as Prentice Hall Goal Programming Example Problem Solution (2 of 2) Step 2: QM for Windows Solution: Copyright ? 2010 Pearson Education, Inc. Pu