国际贸易要懂的英语表达（2）.docxVIP

国际贸易要懂的英语表达（1） 一、关于进出口的英语表达Import/export trading company 进 口/出 口 贸易公司 Import/export management company 进 口/出口代理公司the domestic company 国 内公司 foreign markets 国外市场hiring dealers雇佣经销商 invoicing customers and distributors 给客户和分销商开发票handling marketing 处理市场营销 overseeing shipping 监督运输take title to the goods拥有商品所有权 除了 products和goods还可以用Merchandise表示商品、周边商品Merchandising revenue 商品销售收入 looking at foreign markets to see what consumers want to buy从国外市场开始，看看消费者想买什么 Import tariffs were put in place to protect the domestic market. 为了保护国内市场，实行了进口关税。 After lengthy negotiations, they managed to pull off the deal! 经过长时间的谈判，他们终于完成了协议！ 二、进入新市场的策略表达1、重要核心单词 Market entry strategy 市场进入策略方案 marketing mix 市场营销组合the export/import marketing mix elements 进出口市场营车肖组合元素 target market 目标市场growth potential 增长潜力 controllable variable可控变量consulting firm 咨询公司 Suppliers供应商2、重要表达语句 We should consider the controllable variables. 我们需要考虑的可控变量。 What is our target market? 我们的目标市场是什么？ The target market for our product is Europe. 我们产品的目标市场是欧洲。 What can we do about promoting our product? 我们要怎么推销产品呢？ We need to do some extensive research on how to improve our product or adjust it for this target market. 我们需要广泛研究一下怎么提升我们的产品或是将我们的产品调整 得更适合目标市场。 We need explore various avenues for the diversification of our product. 我们应该探索不同的途径，让产品多元化起来。 What about the price? 价格方面呢？ We need to do research on what our competitors charge for their product. 我们需要研究一下我们的竞争对手的定价。 What can we do about promoting our product? 我们要怎么推销产品？ We can work with a consulting firm that specializes in bringing foreign companies. 我们可以和带外资引进的咨询公司合作。 How are we going to get our suppliers? 我们怎么获取我们的供应商？ We could sign a contract with a local supplier. 我们可以和当地供应商签一份合同。