中南大学学术英语.pptxVIP

会计学 1 中南大学学术英语 1 2 3 4 Figure, table, or text? Designing figures Designing tables Figure legends and table titles Outline 第1页/共28页 The purpose of this chapter —— To optimize the presentation of your data The data presentation purpose —— to illustrate ...,present...,and record... guideline —— ‘‘stand alone’’ reference —— the Instructions to Contributors articles in recent issues of the journal 第2页/共28页 1、Figure, table, or text? depending on the point or meaning you want the reader to receive from those data. 第3页/共28页 2、Designing figures Purpose Designing each figure around the point you want to get across most strongly. 第4页/共28页 2、Designing figures Consideration ① highlighting variables; ② emphasizing differences or similarities; ③ considering scale, scale intervals, maximum and minimum values, and statistical representations; 第5页/共28页 2、Designing figures Consideration ④ being consistent with styles of figures; ⑤ shrinking your figures to the standard size. 第6页/共28页 2、Designing figures Kinds and characteristics ① Pie charts 第7页/共28页 2、Designing figures Kinds and characteristics ② Column and bar charts 第8页/共28页 2、Designing figures Kinds and characteristics ③ Line charts 第9页/共28页 2、Designing figures Kinds and characteristics ④ Radar charts 第10页/共28页 2、Designing figures Attract attention Figures are most appealing to the eye when they have 3:2 proportions; are boxed when there is relatively little ink in the figure; are unboxed if there are numerous lines, bars or columns. 第11页/共28页 2、Designing figures Weaknesses ① The wrong figure type has been chosen/ Relationships between elements are not obvious; ② Weak descriptive titles are used; ③ Data are repeated in the figure; 第12页/共28页 2、Designing figures Weaknesses ④ The main results dont be e